Omd messages mp35/3/2023 ![]() The campaign is intended specifically for new media like digital video recorders, which can be used to watch expanded versions of the spots, and the MySpace social networking service (), where visitors can read a mock profile of Elli, the elephant star of one of the commercials. One Second Theater," as the campaign is being called, presents a humorous peek behind the scenes at recent General Electric commercials produced by BBDO. DECADES ago, General Electric and its agency, BBDO Worldwide, joined to create a half-hour weekly television series, "General Electric Theater." Now, in a move that underlines how giant marketers are seeking new ways to reach consumers, G.E., BBDO and two other agencies are introducing an elaborate campaign centered on a version of the series that is 1,799 seconds shorter than the original.
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